In November 2025, Cuppon took part in the Eurasia Door, Window & Glass Fair at Tüyap Istanbul, bringing our renewed brand identity and new generation of products together in one exhibition space.
More than a product showcase, the fair marked an important moment for Cuppon: our new design language moved from the pages of our catalog into a complete physical brand experience.
A New Identity Brought to Life
Our renewed identity is built around a clear philosophy: precision, structure and purposeful simplicity.
Developed through our design collaboration with HABITS Design in Milan, Cuppon’s new design language brings Italian design thinking together with Turkish engineering expertise. Clean geometry, squared forms and carefully considered details now create a consistent identity across our products and communication.
At Eurasia Door 2025, this philosophy shaped the exhibition stand itself. The architecture followed the same visual principles as our new products and catalog: strong lines, minimal surfaces, monochrome tones and precisely integrated displays. From the large structural frames to the graphic details inspired by our controls, every element was designed as part of the same Cuppon language.
The result was not simply a stand, but a three-dimensional expression of our new identity.
From Catalog to Exhibition Space
Our new catalog played an important role in defining the visual direction of the exhibition.
Its grid-based layouts, neutral palette, architectural lines and minimal product presentation were translated directly into the stand design. Details originally created for print became architectural elements within the space, creating a clear connection between brand, product, catalog and environment.
The concept reflects the idea behind our renewed identity: New vision, same trust.
Our New Product Families on Display
Eurasia Door 2025 also gave us the opportunity to present our new product portfolio together for the first time within this renewed design environment.
Visitors experienced the four main Cuppon product families featured in our catalog: STILO — remote controls and control solutions; QUADRO — gate automation systems; TUBO — tubular motor solutions; and VARCO — automatic sliding door systems.
From the new STILO 1, 5 and 15 channel remote controls and compact STILO Pocket, to QUADRO automation products, TUBO tubular motors and the VARCO automatic sliding door system, the stand brought different technologies together under one visual identity.
Rather than displaying each product as an isolated solution, we presented them as parts of a growing Cuppon ecosystem.
Designed Together, Brought to Life Together
Eurasia Door 2025 was an important milestone in Cuppon’s journey, bringing our renewed identity, new product generation and design vision together in one space.
We would like to sincerely thank everyone who visited our stand, shared their time with us and contributed to the conversations, connections and experiences that made the exhibition so valuable.
Our special thanks go to HABITS Design, whose design vision helped shape Cuppon’s renewed identity and the architectural concept of our exhibition presence, and to THOR, who transformed this vision into a physical space and brought the stand to life.
And, of course, our thanks to the entire Cuppon team, our partners and everyone who contributed behind the scenes and throughout the exhibition.
Thank you to everyone who was part of this journey.
New vision, same trust. Move precise.
